Morgan Inc.'s clothing line has different divisions for children, tweens, and senior citizens.If Morgan bases its production requirements primarily on the age group of its target audience, its market segmentation is most likely to be relying on:
A)political environment.
B)social trends.
C)demographics.
D)technological advances.
E)culture.

Question

Quizplus · Accepted Answer

Demographics refer to the characteristics of a population, such as age, gender, income, and education level. Morgan Inc. is segmenting its market based on the age group of its target audience, which falls under demographics.