Bill is 40 years old.He is much less interested in status products than his parents and is less likely to believe in advertising claims.He shares his characteristics with:
A)baby boomers.
B)Generation Y.
C)Generation X.
D)tweens.
E)seniors.

Question

Quizplus · Accepted Answer

Generation X (born between 1965-1980) is known for being skeptical towards advertisements and valuing authenticity over status. Bill, being 40 years old, falls into this generation. Baby boomers (born between 1946-1964) and seniors (born before 1946) are more likely to value status products and be influenced by advertising claims. Generation Y or Millennials (born between 1981-1996) and tweens (ages 8-12) are younger generations who may have different values and attitudes towards products and advertising.

Bill Is 40 Years Old