Which of the following is NOT an activity in the planning phase of a marketing plan?
A)Developing a marketing mix
B)Setting business objectives
C)Defining the mission
D)Situation analysis
E)Observe consumer behaviour.

Question

Quizplus · Accepted Answer

Observing consumer behaviour is typically considered part of the research phase. The planning phase typically involves setting business objectives, defining the mission, conducting situation analysis, and developing a marketing mix.

Which of the Following Is NOT an Activity in the Planning