An organization appoints a marketing manager to study the effectiveness of the marketing plan that it has implemented.The manager analyzes organizational performance using various metrics and gives a final report.In the context of developing a marketing plan, the organization is in the phase of:
A)initiation.
B)planning.
C)design.
D)control.
E)implementation.

Question

Quizplus · Accepted Answer

The appointment of a marketing manager to analyze the effectiveness of the marketing plan and provide a final report indicates that the organization is in the control phase. In this phase, the organization assesses its performance against the plan and makes necessary adjustments to ensure that objectives are met.

An Organization Appoints a Marketing Manager to Study the Effectiveness