Apple achieved success by providing customers with products that meet/exceed expectations, good customer service, convenient locations and online presence.Which of the following strategies is used by Apple to achieve sustainable competitive advantage?
A)Service excellence
B)Marketing excellence
C)Product excellence
D)Multiple source of advantage
E)Operational excellence

Question

Quizplus · Accepted Answer

Apple has achieved sustainable competitive advantage by employing multiple sources of advantage. Their products are known for their design, quality, and innovation. They have a strong online presence and convenient locations for customers to purchase products. They also have excellent customer service, which adds to their competitive advantage. By combining these sources of advantage, Apple has created a strong position in the market that is difficult for competitors to replicate.

Apple Achieved Success by Providing Customers with Products That Meet/exceed