The board of directors of an organization meets to redefine the mission and objectives of the business.They set long-term objectives and form a new mission statement.Which of the following phases of developing a marketing plan do the actions by the board of directors constitute?
A)Initiation
B)Planning
C)Design
D)Control
E)Implementation

Question

Quizplus · Accepted Answer

The actions by the board of directors to redefine the organization's mission and objectives and set long-term objectives are part of the planning phase of developing a marketing plan. The planning phase involves defining the organization's goals and objectives, identifying target markets and marketing strategies, and creating a marketing mix to achieve those objectives.

The Board of Directors of an Organization Meets to Redefine