Tech Niche Corp., a provider of IT services, has recorded a decrease in sales and profit over the past few months.The managers of the firm review the situation and conduct a SWOT analysis of the firm.This provides new insights into the ways to improve sales.In the context of developing a marketing plan, the organization is in the phase of:
A)Implementation.
B)Control.
C)Planning.
D)Design.
E)Initiation.

Question

Quizplus · Accepted Answer

The organization is currently in the planning phase of developing a marketing plan. Conducting a SWOT analysis is a key part of the planning process and indicates that the organization is still in the early stages of developing its marketing strategy.