What is the next step that a business organization has to perform after completing situation analysis?
A)Identifying the organization's objectives
B)Evaluating the effectiveness of the marketing plan
C)Evaluating market performance
D)Conducting segmentation, targeting, and positioning
E)Setting marketing objectives for the organization

Question

Quizplus · Accepted Answer

After completing situation analysis, the next step for a business organization is to conduct segmentation, targeting, and positioning. This involves dividing the market into smaller segments based on common characteristics, selecting the most profitable segments to target, and developing a unique positioning strategy for the organization's products or services in the minds of the target audience. This step is crucial in developing an effective marketing plan and achieving the organization's objectives. Therefore, option D is the correct answer. The other options may come after this step.

What Is the Next Step That a Business Organization Has