Promotion, the fourth P of a marketing mix, is essentially used by marketers to:
A)communicate the value of their offering.
B)create value for their offering.
C)make their product or service readily accessible when and where the customer wants it.
D)create value for customers' money.
E)deliver the services associated with their offering.

Question

Quizplus · Accepted Answer

Promotion is used by marketers to communicate the value of their offering to target customers. It involves a variety of tactics such as advertising, personal selling, sales promotion, public relations, and direct marketing to promote a product or service and persuade people to buy it. The aim of promotion is to create awareness, generate interest, stimulate demand, and ultimately increase sales and profits.

Promotion, the Fourth P of a Marketing Mix, Is Essentially