Lego Inc., a manufacturer of computers, has developed a brand image by delivering high-quality products at affordable prices.This image results in customers choosing Lego's products over competing products.In this case, which of the following refers to Lego's strategy of creating a distinct and desirable understanding in the minds of consumers of what its product represents?
A)Locational excellence
B)Market segmentation
C)Target marketing
D)Market positioning
E)Downsizing

Question

Quizplus · Accepted Answer

The strategy of creating a distinct and desirable understanding in the minds of consumers of what its product represents is referred to as market positioning.

Lego Inc, a Manufacturer of Computers, Has Developed a Brand Image