Nina, marketing head of Red Inc., changes the existing marketing strategy by adopting a customer relationship management (CRM) approach.Which of the following is likely to be a consequence of Nina's choice of the CRM approach?

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Adopting a CRM approach involves building long-term relationships with customers through personalized communication and interaction. This will likely result in an increased use of direct marketing techniques to engage with customers personally and build stronger relationships. Thus, the role of direct marketing is likely to increase as a consequence of Nina's choice of the CRM approach.

Nina, Marketing Head of Red Inc