Many companies have started using telemarketing to supplement personal selling.Which of the following is a reason for this?

Question

Quizplus · Accepted Answer

Telemarketing allows companies to reach a large number of customers at a lower cost than personal selling, making it a cost-effective way to reduce selling costs. Personalization (A), face-to-face interaction (D), and customer loyalty (E) are not directly related to the use of telemarketing. Diseconomies of scale (B), which relate to increasing costs as a company grows, do not apply in this scenario.

Many Companies Have Started Using Telemarketing to Supplement Personal Selling