_____ is primarily determined by the ability of the sales force to feed back information regarding competitive programs and customer reactions.

Question

Quizplus · Accepted Answer

Marketing intelligence refers to the collection and analysis of information related to the market and marketing activities. Sales force feedback plays a crucial role in providing marketing intelligence, including insights into competitor programs and customer reactions. Therefore, the provision of marketing intelligence is primarily determined by the ability of the sales force to feed back information. Options A, B, C, and E are not relevant to this scenario.

_____ Is Primarily Determined by the Ability of the Sales