Lisa works as a sales manager at Zoroh Inc. She evaluates the members of the salesforce based on the number of accounts to which presentations were made and the number of trial offers accepted. Which of the following criteria is Lisa using to evaluate the salespeople?
A) Provision of promotional intelligence
B) Attainment of communications objectives
C) Provision of marketing intelligence
D) Program implementations
E) Follow-up activities
Correct Answer:
Verified
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