By servicing accounts, and by cooperating and empathizing with clients, salespeople are engaging in _____ activities on behalf of their firm.

Question

Quizplus · Accepted Answer

Servicing accounts and cooperating and empathizing with clients are elements of public relations, which is focused on building and maintaining relationships between a company and its various stakeholders. Promotional and advertising activities are geared towards promoting or selling products, while direct marketing and telemarketing are more focused on pushing products and generating leads, rather than building long-term relationships with customers.

By Servicing Accounts, and by Cooperating and Empathizing with Clients