An organization wants to screen leads and qualify potential buyers before salespeople call on them. Which of the following is the most cost efficient method to do this?

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Quizplus · Accepted Answer

Using direct marketing techniques such as telemarketing allows for targeted communication with potential buyers, enabling a cost-efficient method to screen leads and qualify potential buyers before salespeople call on them. This method can help to identify those who are most interested in the product or service, allowing salespeople to focus their efforts on the most promising leads. Additionally, telemarketing can be less expensive than other methods such as hiring external consultants or increasing advertising in mass media.

An Organization Wants to Screen Leads and Qualify Potential Buyers