An organization wants to screen leads and qualify potential buyers before salespeople call on them.Which of the following is the most cost-efficient method to do this?

Question

Quizplus · Accepted Answer

Using direct-marketing techniques such as telemarketing allows for targeted communication and qualification of potential buyers. It is also a relatively cost-efficient method compared to increasing advertising or hiring highly qualified salespeople.

An Organization Wants to Screen Leads and Qualify Potential Buyers