Disadvantages associated with laboratory tests include
A) lack of control of environmental variables.
B) lack of realism leading to a testing bias.
C) the expense associated with collecting feedback information.
D) a loss of specificity.
E) the elimination of competitive intelligence gathering opportunities.
Correct Answer:
Verified
Q22: The fact that people in a market
Q24: Advertising testing methods such as association measures,
Q25: _ occur after an ad or commercial
Q26: Consumer juries and portfolio tests are examples
Q29: Posttesting is designed to:
A)eliminate the problems associated
Q31: Which of the following is a posttest
Q32: The primary difference between a laboratory test
Q33: Which of the following is a posttest
Q36: The major advantage of the laboratory method
Q38: In the context of evaluating media strategies
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