Which of the following is a posttest method used for measuring advertising effectiveness?
A)concept tests
B)portfolio tests
C)recall tests
D)physiological measures
E)readability tests

Question

Quizplus · Accepted Answer

Recall tests are used to measure advertising effectiveness by asking individuals to recall information about the ad or product after it has been presented to them. This allows for the measurement of the ad's impact on memory and comprehension. Concept tests and portfolio tests are pretest methods used to evaluate ad concepts or portfolio designs before they are produced. Physiological measures involve the measurement of biological responses to an ad, such as eye-tracking or brain activity, and readability tests measure the ease with which a text can be read and understood.

Which of the Following Is a Posttest Method Used for Measuring