Which of the following is classified as a pretest field method for conducting research to measure advertising effectiveness?
A)single-source systems
B)association measures
C)on-air tests
D)comprehension and reaction tests
E)theater tests

Question

Quizplus · Accepted Answer

On-air tests are a pretest field method for conducting research to measure advertising effectiveness because they involve exposing a sample of the target audience to the advertisement in a real-world setting, such as on television or radio, and then measuring their response.

Which of the Following Is Classified as a Pretest Field