Unlike other forms of promotion, _____ is not usually perceived as being sponsored by the company, especially in negative instances.

Question

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Publicity is a form of promotion where information is spread through media channels, such as news coverage, without payment or sponsorship from the company. Therefore, it is not usually perceived as being sponsored by the company, especially in negative instances. Direct marketing, outdoor advertising, transit advertising, and trade promotion all involve direct sponsorship or payment from the company.

Unlike Other Forms of Promotion, _____ Is Not Usually Perceived