While some marketers believe that the Internet will eventually replace traditional forms of advertising, others disagree.Which of the following weaknesses of the Internet would support the marketers who disagree?
A)lack of reliability of research numbers generated
B)inability to provide in-depth information
C)inability to offer sight and sound
D)lack of sales potential in the business-to-business segment
E)lack of creative flexibility in creating tailored advertising messages

Question

Quizplus · Accepted Answer

The Internet's lack of reliability in research numbers generated supports the view of marketers who believe traditional forms of advertising won't be completely replaced. This is because reliable data is crucial for effective marketing strategies, and if the Internet cannot provide this, then traditional methods that can offer more reliable data will still be necessary.

While Some Marketers Believe That the Internet Will Eventually Replace