Josie is looking at a native ad on her smartphone, which makes it difficult to see the labeling of the content as an ad.Josie is dealing with the _________________ disadvantage associated with the Internet.
A)clutter
B)potential for deception
C)measurement challenge
D)privacy
E)Irritation

Question

Quizplus · Accepted Answer

The potential for deception refers to the challenge of distinguishing between advertising content and non-advertising content on the internet, particularly with native advertising that blends in with other content. This disadvantage can be especially challenging on smaller screens, such as those on smartphones. The other listed disadvantages (clutter, measurement challenge, privacy, and irritation) are also challenges associated with the internet, but they do not specifically relate to difficulties in identifying advertising content.

Josie Is Looking at a Native Ad on Her Smartphone