Benita noticed that her banner ads had far lower click-through rates after the website on which she was advertising started offering additional ads on the home page.Benita is dealing with the _________________ disadvantage associated with the Internet.
A)clutter
B)potential for deception
C)measurement challenge
D)privacy
E)Irritation

Question

Quizplus · Accepted Answer

The clutter disadvantage refers to the abundance of ads and other content on the internet, which can make it difficult for a specific ad to stand out and get attention. The addition of more ads on the homepage of the website where Benita was advertising likely contributed to this clutter, resulting in lower click-through rates for her banner ads.

Benita Noticed That Her Banner Ads Had Far Lower Click-Through