The most common direct marketing objective that is typically expected by companies is to

Question

Quizplus · Accepted Answer

Seeking a behavioral response, such as making a purchase, is the primary objective of direct marketing. The ultimate goal is to drive sales and revenue for the company through targeted and personalized communication with potential customers. Generating goodwill and reducing post-purchase dissonance may also be important objectives, but they do not directly contribute to sales in the way that seeking a behavioral response does. Reducing source derogations and selling a product at a higher price are not typical objectives of direct marketing.

The Most Common Direct Marketing Objective That Is Typically Expected