Which of the following is employing a one-step approach to direct marketing?
A) an infomercial for workout equipment urging viewers to phone a toll-free number to place an order immediately
B) a magazine subscription service that sends an announcement of an upcoming sweepstakes
C) an ad advising television viewers to watch their mailboxes for a way to earn free calling cards
D) a company asking if a homeowner is interested in an estimate for a vinyl siding
E) an advertisement for an adhesive bandage announcing free gifts on purchase of bandages worth $50 and above
Correct Answer:
Verified
Q42: Venus Airlines sends out mailers and e-mails
Q44: The _ approach of direct marketing involves
Q45: A typical U.S.household receives an average of
Q47: Which of the following is an objective
Q48: The announcer on a television commercial said,
Q49: The most common direct marketing objective that
Q52: Under the two-step approach of direct marketing,
Q55: Amanda, a florist, is the owner of
Q56: The goal of the _ approach of
Q60: All the television commercials and print ads
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