Gina targets a $5 return per order and creates and runs an ad at a cost of $2,500. She considers the ad effective if it generates more than 500 orders. This is an example of a _______________ calculation.

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This is an example of a cost per order calculation, where the cost of the ad is divided by the number of orders generated to determine the cost per order. In this case, the cost per order is $2,500 divided by 500 orders, which is $5. Since Gina targets a $5 return per order, this calculation will help her determine if the ad was successful in meeting her goal.

Gina Targets a $5 Return Per Order and Creates and Runs