Lucia utilizes direct-response ads on TV, but they yield a lower than expected number of orders. A follow-up study of people who saw the ad revealed that they associated direct-response ads on TV with lower-priced products and low-budget ads. Which of the following disadvantages of direct marketing does the scenario highlight?
A) image
B) accuracy
C) content support
D) rising costs
E) Do Not Call lists
Correct Answer:
Verified
Q70: Which of the following statements is true
Q91: Direct marketing lets an advertiser:
A)build a credible
Q92: As postal rates increase, direct-mail advertising is
Q93: Due to clutter and relatively high costs,
Q94: Which of the following statements is true
Q100: _ is when a salesperson visits a
Q104: Gina targets a $5 return per order
Q105: Unlike magazines, in direct-response advertising, _ is
Q106: Which of the following is a disadvantage
Q107: Which of the following is an advantage
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents