Decisions should be made between different strategic and tactical options based on how well a particular strategy matches the firm's promotional objectives.

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Decisions related to promotional strategies should be made by considering how well a particular strategy matches the objectives of the firm. The objectives of the firm could differ based on the organization's size, industry, target audience, and competitive landscape. Therefore, choosing the right promotional strategy is essential for achieving the desired results.

Decisions Should Be Made Between Different Strategic and Tactical Options