While the social consumer decision journey may differ from traditional response hierarchies, it is also similar in that it envisions going through stages in the purchase decision.

Question

Quizplus · Accepted Answer

The statement is true. The social consumer decision journey involves going through stages in the purchase decision, similar to traditional response hierarchies. However, the stages may not always follow a linear progression and may involve more interaction with social media and peers.

While the Social Consumer Decision Journey May Differ from Traditional