Most organizations are concerned about the return on their promotional investment, and comparing actual performance against measurable objectives is the best way to determine if the return justifies the expense.

Question

Quizplus · Accepted Answer

Evaluating the actual performance against the measurable objectives is a standard practice to determine the return on investment, and it helps organizations to decide if the expenses on promotions and advertisements are justified or not. Therefore, the given statement is true.

Most Organizations Are Concerned About the Return on Their Promotional