________________ is dividing a market into distinct groups that (1) have common needs, and (2) will respond similarly to a marketing action.
A)Market segmentation
B)Competitor indexing
C)Mass customization
D)Cross merchandising
E)Cross-branding

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a heterogeneous market into smaller, homogeneous groups of consumers with similar needs, characteristics, or interests. This allows for a more targeted and effective marketing strategy.

________________ Is Dividing a Market into Distinct Groups That (1)