When , targets the 34 percent of the population who are 50+, it is using a _____________________ segmentation strategy.
A)demographic
B)socioeconomic
C)behavior
D)personality
E)geographic

Question

Quizplus · Accepted Answer

The segmentation strategy of targeting the 34 percent of the population who are 50+ is based on demographic segmentation, which involves dividing the market based on demographic variables such as age, gender, income, education, etc. In this case, age is the key demographic factor that the company is using to identify and target its potential customers.

When , Targets the 34 Percent of the Population Who