Division of the market based on age, gender, household size, and other measurable characteristics is known as
A)demographic segmentation.
B)psychographic segmentation.
C)socioeconomic segmentation.
D)geographic segmentation.
E)undifferentiated segmentation.

Question

Quizplus · Accepted Answer

Demographic segmentation is the division of the market based on various demographic factors such as age, gender, income, education, and household size. This type of segmentation helps marketers target specific groups of consumers with relevant products and services as these groups may have different needs, wants, and behaviors.

Division of the Market Based on Age, Gender, Household Size