Which of the following is a primary variable of demographic segmentation?
A)lifestyle
B)personality
C)region
D)marital status
E)involvement

Question

Quizplus · Accepted Answer

Marital status is a primary variable of demographic segmentation because it is a characteristic that can be easily measured and is related to basic personal information such as age, gender, and income level. It is a common variable used to segment markets for products such as wedding services, insurance, and housing. The other options, such as lifestyle, personality, region, and involvement, are more related to psychographic segmentation.

Which of the Following Is a Primary Variable of Demographic