Which of the following is a primary variable defined in psychographic segmentation?
A)personality
B)income
C)education
D)family size
E)gender

Question

Quizplus · Accepted Answer

Personality is a primary variable in psychographic segmentation because it helps in identifying the lifestyle, interests, values, and characteristics of different consumer groups. Income, education, family size, and gender are all demographic variables.

Which of the Following Is a Primary Variable Defined in Psychographic