Which of the following is a primary variable considered in benefit segmentation?
A)attributes sought
B)income
C)lifestyle
D)birth era
E)marital status

Name: Which of the following is a primary variable considered in benefit segmentation? A)attributes sought B)income C)lifestyle D)birth era E)marital status
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Attributes sought is a primary variable considered in benefit segmentation. This refers to the specific features or benefits that consumers look for when purchasing a particular product or service.

Which of the Following Is a Primary Variable Considered in Benefit