Which of the following types of segmentation is employed when consumers are grouped according to their usage and buying responses to a product or service?
A)behavioristic
B)demographic
C)benefit
D)socioeconomic
E)psychographic

Question

Quizplus · Accepted Answer

Behavioristic segmentation refers to grouping consumers based on their behavior towards a product or service, such as usage and buying responses. Demographic segmentation is based on demographic characteristics like age, gender, income, etc. Benefit segmentation is based on the benefits that a consumer seeks from a product or service. Socioeconomic segmentation groups consumers based on their social and economic status. Psychographic segmentation takes into account consumer personality, values, attitudes, and lifestyle.

Which of the Following Types of Segmentation Is Employed When