According to the market coverage alternatives, _____ involves ignoring segment differences and offering just one product or service for the entire market.
A)bait-and-switch marketing
B)concentrated marketing
C)micromarketing
D)neuromarketing
E)undifferentiated marketing

Question

Quizplus · Accepted Answer

Undifferentiated marketing involves ignoring segment differences and offering just one product or service for the entire market. This approach assumes that all customers have similar needs and preferences, and therefore it is more efficient and cost-effective to create a standardized offering rather than customizing products or services for different segments.

According to the Market Coverage Alternatives, _____ Involves Ignoring Segment