_____ segmentation is most closely related to the 80-20 rule, which states that 80 percent of a company's business comes from 20 percent of its customers.
A)Geographic
B)Behavioristic
C)Demographic
D)Psychographic
E)Benefit

Question

Quizplus · Accepted Answer

The 80-20 rule is a behavioristic segmentation technique, as it focuses on the behavior and purchasing patterns of customers rather than their demographics, geographic location, psychographics, or benefits sought.

_____ Segmentation Is Most Closely Related to the 80-20 Rule