Chill, a beverage manufacturer, offers varied versions of its products that include diet, cherry flavored, vanilla flavored, and caffeine-free versions in addition to its original product. With respect to market coverage alternatives, the given scenario reflects the company's decision to cater to:

Question

Quizplus · Accepted Answer

Chill's decision to offer varied versions of its products, including different flavors and diet options, suggests that it is catering to a differentiated market. By offering options to suit different preferences and needs, Chill is targeting specific segments within the larger market. This approach is characteristic of a differentiated marketing strategy.

Chill, a Beverage Manufacturer, Offers Varied Versions of Its Products