When Bauer Smith opened a men's shoe store, he decided to carry a full line of shoes in the larger, hard-to-find sizes. Today, his shoe store caters to professional basketball, baseball, and football players who often order a dozen pairs in a single visit. With respect to the positioning strategies, the shoe store uses positioning by:

Question

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The shoe store is positioning itself based on the product user, as it caters specifically to professional basketball, baseball, and football players who may have a difficult time finding shoes in their larger sizes.

When Bauer Smith Opened a Men's Shoe Store, He Decided