When travelers think of Gallivant Airlines, an Australian airline, the first thing that comes to their mind is the kangaroo.In the given scenario, the strong association between the kangaroo and Gallivant Airlines indicates that the airline is receiving the benefit of positioning by
A)product class.
B)use/application.
C)cultural symbol.
D)product attribute.
E)competitor.

Question

Quizplus · Accepted Answer

The strong association between the kangaroo and Gallivant Airlines indicates that the airline is receiving the benefit of positioning by cultural symbol. The kangaroo is a cultural symbol of Australia, and the fact that travelers associate it with Gallivant Airlines indicates that the airline has successfully positioned itself as an Australian airline.

When Travelers Think of Gallivant Airlines, an Australian Airline, the First