Which of the following marketing-mix elements is best referred to as a bundle of benefits or values that satisfies the needs of consumers?
A)price
B)promotion
C)people
D)product
E)process

Question

Quizplus · Accepted Answer

Product refers to a bundle of benefits or values that satisfies the needs of consumers through features, design, packaging, branding, and quality. Price is the amount customers pay for the product, promotion is how the company communicates the product's benefits to the target market, people refer to the employees who deliver the product and customer service, and process involves the methods and procedures used to deliver the product to customers.

Which of the Following Marketing-Mix Elements Is Best Referred to as a Bundle