Venus Corporation Engaged in a Multi-Million Dollar Campaign to Alter

Venus Corporation engaged in a multi-million dollar campaign to alter its image among many of its customers. The company's customers had a perception that the company was simply a hardware manufacturer. Venus wants customers to see it as a services and technology provider. In this scenario, Venus is:

A) using a repositioning strategy.
B) segmenting the market into niche sectors.
C) adopting a concentrated strategy.
D) adopting an undifferentiated strategy.
E) employing product class segmentation.