Coffee Seems Like a Fairly Simple and Unambiguous Term

Coffee seems like a fairly simple and unambiguous term.But,in Great Britain,the word suggests a large mug filled with equal quantities of lukewarm water,instant coffee granules,milk,and sugar.Many other terms that seem the same aren't,and help to explain why marketers have so much trouble with:

A) cultural infrastructures
B) cultural changes
C) global advertising
D) affective and cognitive responses
E) operating within the restrictions set by the Maastricht Treaty