The dominant strategy used by most international advertisers today is to:
A) centralize all of the marketing mix elements except promotion.
B) use localized advertising.
C) "think locally and act globally".
D) "think globally and act regionally".
E) use standardized advertising.
Correct Answer:
Verified
Q56: _ was the marketing scholar who popularized
Q57: A beverage company entered a new market
Q58: U.S.brands have become popular in many other
Q59: _ is a marketing approach that assumes
Q60: In the U.S. ,promotions for Agile Sports
Q62: Gillette had a worldwide advertising campaign for
Q63: _ refers to consumers' general perceptions of
Q64: Allise Industries manufactures and exports copper wiring
Q65: Why are global marketers consolidating their advertising
Q66: Weight Watchers,having achieved a 50 percent market
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents