_____ is a marketing approach that assumes that the needs satisfied by a product or service and the way it is used are the same everywhere in the world,and therefore utilizes a common approach in all countries.

Question

Quizplus · Accepted Answer

Global marketing assumes that there is a universal need for a product or service and a standardized approach can be used to meet those needs in all countries. It focuses on creating a consistent brand image and product offering across different markets, often with little to no adaptation to local preferences or cultural differences. This approach tends to be more efficient and cost-effective than localized marketing, but can also be riskier if cultural differences and other factors are not taken into consideration.

_____ Is a Marketing Approach That Assumes That the Needs