An American sporting goods manufacturer wanting to sell on the Belgian home shopping channel would find that different laws govern the people who live in the Flemish communities,the German communities and the French communities that exist in the nation.For instance,in the French-speaking community of Walloon in Belgium,the home shopping channel is legal.It is an illegal operation,however,in Flanders,the area of the country where Flemish is spoken.This is an example of how _____ factors affect global marketing.

Question

Quizplus · Accepted Answer

This scenario highlights the impact of political and legal factors on global marketing. The different laws and regulations in each community in Belgium create barriers and limitations for the American sporting goods manufacturer trying to sell on the home shopping channel.

An American Sporting Goods Manufacturer Wanting to Sell on the Belgian