The UB Group named its airline business Kingfisher,after its popular beer brand of the same name.This is one of the most successful examples of ____.The extension of the Kingfisher brand to the airline gave a great push to the original category,beer,which cannot be advertised in many parts of the world.

Question

Quizplus · Accepted Answer

The given scenario is an example of surrogate advertising, which refers to the promotion of a product or brand through the advertising of another product or brand. Here, the Kingfisher brand of beer cannot be advertised directly (due to certain regulations), so the company used its airline business (Kingfisher Airlines) to indirectly promote the beer brand.

The UB Group Named Its Airline Business Kingfisher,after Its Popular